The Cupcake Cartel

If you’re a part The Cupcake Cartel you’ll know that we’re a social bunch and love connecting with each other in real life. If you’re not a part of The Cartel yet, come and join in the action!

For 2027 we are upping the ante with seventeen targeted events across the globe across four countries, where The Cartel turn up in force.

Supporters; get ready to bring the vibes and get your cheer on! 🥳
Racing athletes; get ready for the loudest 100 metres of your day! 📢

Apply to join the team at www.cupcakecartel.org

🌟COMPETITION TIME!🌟

Tag a mate who would be a good fit for The Cupcake Cartel triathlon team in 2027, and go in the running to WIN your annual Cupcake Cartel team membership!

🧁 3 team membership prizes up for grabs!
🧁 One tag = one entry for the athlete who tagged a friend.
🧁 Tag more friends for more entries!
🧁 You must be following The Cupcake Cartel and CUPCKE Apparel to win
🧁 Competition is open to existing team members and potential new team members world wide
🧁 Competition winners announced September 9th via instagram stories and DM.

Get tagging!👇🤩

Why blend in when you were made to stand out on course. Standout with us in 2027. Applications to race with The Cupcake Cartel close September 7th. One intake per year. Apply via our bio or www.cupcakecartel.org

It’s time! Applications are now OPEN for the Cupcake Cartel Global Triathlon Team - Batch of 2027!

🧁 Private team chat, 650 athletes talking every day of the year. The part members rate highest.

🧁 Alise and Cal on the other end. One email gets you a founder, not a support ticket and a reference number.

🧁17 team events a year across four countries, with Cal, Alise or a captain there in person.

🧁A central team race calendar. Add your races, see who else is on that start line, and never turn up to a big one alone.

🧁Weekly team email with athlete spotlights and a shout out for everyone racing that weekend.

🧁Live video team chats and weekend race round-ups.

🧁Supporters on the course. Dress ups, team party gear, and a squad whose whole job is to make your hundred metres the loudest of the day.

🧁Limited edition team pack: team tee, two drink bottles, team socks, team swim cap and decal. Made once for the 2027 team and never run again.

🧁AUD $50 credit towards team kit.

🧁10–40% off some of the best brands in triathlon, year round.

🧁VIP pricing on .coaching.

Apply now at www.cupcakecartel.org

Don’t wait; applications close September 7th. Tag a mate who would look great in our wild Batch of 2027 team kit!

Hi there, Cupcakes! 👋

We’ve noticed that we have been getting a lot of new followers lately, so a big WELCOME to our new faces.

If you’ve stumbled upon our page and you’re wondering what The Cupcake Cartel is all about, dive in and check out our new website!

Here you’ll find out who we are and what we are all about, key membership dates, and all of the juicy team membership information that you’ll need to join the tastiest global triathlon team.

Head to www.cupcakecartel.org

Sign up to be reminded when team membership applications open on August 24th!

📣SAVE THE DATE📣
How are we in August already?!

It’s nearly our favourite time of year… our annual Cupcake Cartel Triathlon Team membership applications open on August 24th!

Mark your diaries and head to cupcakecartel.org to sign up to be reminded when applications open 🙌🏽

A hugely successful weekend of racing for our Cupcake athletes, with Ironman 70.3 Calgary and the Washington Island 36 hour relay taking centre stage.

In addition to this, we had athletes crushing it on the race course at Ironman 70.3 Maine, Ultraman Canada, Ironman 70.3 Boise and plenty more. 🙌🏽

2027 Chattanooga Ironman 70.3 World Championship qualifiers coming in hot; Choo Choo! 🚂

Podiums. World Champs Qualifications. PB’s. Does it get any better?! 🙌🏽

Ironman 70.3 Oregon featured a strong contingent of Cupcake athletes over the weekend, as did Ironman Lake Placid and Tri Boulder. Congratulations to everyone who raced and achieved some big goals!

Talk about ICONIC!

Congratulations to our athletes who have been busy racing up a storm at some of the most iconic events and locations around the world 🌍

From Challenge Roth | Home of Triathlon and IRONMAN Switzerland to Escape From Alcatraz Triathlon and Mount Kilimanjaro summits, to name a few.

We love following along for the ride. The highs, the lows and the triumphs of sport; there’s nothing quite like it 🙌🏽