The Private Practice Specialist

It's so easy to push the share button on a post and spam the internet with your marketing but as you've probably experienced, it rarely generates inquiries, booking or even builds your audience. And there's a reason for that.

Each platform has its own preferences and requirements (algorithm) that it assesses your content against to determine whether and how far to share it. What works on one just won't work on the other. It feels easy to share it because it is and it's quick but what works even better is repurposing it. But, that can take time which is exactly why I've created a tool you can use that does it for you.

You can give it a piece of existing content ie blog / post / email etc and it'll repurpose it in a way that's platform-specific, optimised for SEO (yes, your FB posts are now surfacing in Google searches!) and AI discoverability (so your content can be cited by Gemini in Google, ChatGPT, Bing etc).

To read more and get it for yourself, click the link in the pinned comment below 😀

The Flash Sale Cash Injection with Passive Income In this episode, learn how to generate 1K with one sale, using passive income and then put it on repeat. Email me: [email protected] anytime with questions or for help with your business

For anyone using Claude 🤖 I've just added my session privacy tool to the classroom for you. You can download it now and start using it right away if you like. Have a lovely day!

Writing Etsy listings is one of those tasks that sounds quick until you are actually doing it. You need a title that leads with the right keywords and still reads like you wrote it and not ChatGPT. You also need a description that opens strong, covers everything a buyer needs to know, and doesn't tip into hype, and 13 tags, each under 20 characters, that reflect how a real buyer actually searches, not how you would describe your own product. And then you need a Facebook post, an email to send to your list, and something to hand a graphic designer or AI image tool for your thumbnails. It's a LOT. For a single product launch that's already a significant chunk of your week. But once you've done most of this, it's generally passive after!

I've been building AI skills for my own business for a while now, and the Etsy listing creator skill I use every time I add a new product to The Happy Practice store is now available as a downloadable .skill file for Claude AI.

You install it once, tell Claude what your product is and who it is for, and it produces the complete listing suite, title, description, tags, thumbnail prompts, Facebook post, and email, in minutes and in a way that sounds more human and less AI than usual.

The link to grab it is in the comments.

If you have been putting off listing a product because the writing felt like too much, drop a 📝 below so I know I'm not the only one!

😀 EOFY sale 🎉 40% Off 🎟️ EOFY26

If you've been thinking about purchasing a few things, now's the chance before EOFY is over. I'll pop a list below of some of my most popular products and you can grab them with the links in the comments and enjoy 40% off for the next 24hrs.

👨‍💼 Course Creator + Matching Course Platform Template
Create your course map and its content along with a matching branded course delivery portal all in under an hour and start selling it today to generate passive income.

📱Social Repurposing Tool
If you're guilty of posting on Insta and sharing to FB and wondering why it's not working when it comes to getting clients, this is for you. It rewrites your original post, customised to the algorithm of other platforms so there's no more restricted reach (aka LinkedIn), and because it's also optimised, you can enjoy more visibility. More eyes = more awareness!

🖥️ Skill Compliance Auditor
Sounds boring but if you've ever had to tell Claude to fix something more than once, you know how frustrating it can be. This tool solves that problem. Run it at the end of your conversation and it auto updates for you meaning, next time you to go to use it, you'll save time, save tokens (AI version of our kilojoules) and get more time to do other things with AI. Mostly it's going to save you headaches.

😀 Write in Your Voice Skill
If I've ever said to you, 'this is clearly written by AI', and asked you to write it again in your own voice, this is for you. This tool will generate output for your emails, blogs, newsletters, etc that sounds a lot less like a robot wrote it and more like you did. A couple of my clients used it and got me to check their writing and I didn't spot that it was AI generated - so that's saying something!

🛒 Etsy Listing Creator
My famous tool that's helping other therapists sell successfully and consistently on Etsy. It writes the title, description, gives you tag recommendations, even gives you the prompts to generate images for your listings and more and of course, it's all optimised so that your products can surface more quickly and frequently in Etsy searches!

🚀 Psychology Today™ Profile Optimiser
If you've struggled with your PT profile and it's not getting much love, this tool can help. It will give you copy swaps, section-by-section based on industry best practices for what's working now on PT profiles plus will write copy in a way that's compliant with all the codes of ethics we fall under. As with most marketing, while there are always exceptions to the rule, you can start to see an increase in contacts within 60-90 days.

💪 Program to Passive
This tool starts with understanding your values and then helps you to explore potential passive income models, choose one, refine it, create the content for it, if it's a program - it will also help you create your pilot / beta for it, collect reviews and even write your launch plan AND create sales assets! It's literally your passive income solution in one simple, easy to use solution.

🤓 Discovery Form Analyser
Use this tool to analyse the de-identified responses on your Discovery Call application form / intake form (yes, you should have one). It will pull themes, insights and flags that help you best prepare for the call so that you can a) support your potential client more fully and b) improve your conversions.

Most of these are used with a free Claude.ai account. If you don't use Claude and would like to use them instead with ChatGPT, let me know. I'm happy to adapt them if I can and where Chat offers the same functionality 💜

How to Make Money Selling Digital Products in Your Business show notes to follow

Making passive income from your online course as a therapist Show notes to followIf you'd like help creating passive income for your practice and want to explore what working with me could look like, please click here:

An absence of results (like inquiries or bookings) does not equate to an absence of proof that your marketing is working.

Just like we talk about a client's therapy journey, they also go on a journey to find us and work with us, this is the function of marketing.

Awareness
This is about getting seen by people who need your services but don't know about you yet. Typical awareness activities include Psychology Today profile, Google Business profile, social media marketing, and blogging.

Interest
Some of the people that are now aware of you, will be interested in what you offer. The goal here to build connection. We ideally want someone to think, 'Wow, this person understands me'. Typically, this is done with the website - specifically a clear message that let's someone know you really do understand and can help and it's achieved through your copy (which is why we don't use AI to write it!). The About page is also very important at this stage of the journey. Lastly, interest is also built on the website by a offering a free resource that's genuinely useful and following that up with a nurturing series of emails.


Desire
This part of the client's journey is usually where they begin feeling like 'this therapist can help me' and it's all about creating trust for them with your practice. Your Services page on your website does a lot of the heavy lifting here so be sure instead of listing what you offer, to explain why and how it's relevant to your ideal client! Aside from that, you want to be sure to add testimonials and reviews (if / where ethical), trust logos (with permission), and of course, an Inquiry / Discovery call. There should be information about the purpose of the Discovery call, who it's for, what happens on the call, what they'll leave with and whether it's something that's required before new clients book with your practice or if it's optional. Lastly, your FAQs can be really important at this stage of the clients' journey so be sure to ask and answer questions that build confidence for a nervous or hesitant client.

Action
This is the last part of the journey to working with you and because for some people that have made it this far in your funnel / pathway, they'll be wanting to book. This section is about making it very easy for them to do that (contact forms, I'm looking at you!). Here, we want to offer online booking options, your phone number if you're using a work phone, email option etc. And sprinkle lots of call-to-action (CTA) buttons throughout the website. These generally might say, 'schedule your session', 'book now', 'click to inquire', 'download X', 'get started', 'take the quiz' etc.

You're focussing on the last stage

When I start working with therapists on their marketing, it's not uncommon for them to fix the website, PT profile etc and then get frustrated when clients are booking. They believe what they are doing isn't working and wonder if they should 'change the website back to how they had it' and things like that.

But they're missing the rest of the picture. You might not have a client at the Action stage yet, but you have no idea who might be in the Awareness stage now and of those people, who have then moved into the Interest stage and of those, who then moved into the Desire stage and are still there.

And you can see it's a funnel - just some people from each stage move into the following one. And this is why the Awareness stage is so important. You want to get things in front of people - focus on that and the funnel will begin to fill more quickly.

Also, it's worth mentioning that getting the funnel going is what takes the time. Eventually, you'll see a trickle of inquiries - here and there and shortly after, they'll become more consistent.

The reason I'm sharing this with you is because I don't want you to be doing marketing and focussing on just one small part of the journey and doubting yourself. If you've set up and optimised your profiles and website, start focussing on building Awareness that your practice exists with your ideal clients.

Brooklyn

PS: If you are ready for 1:1 help with your business you are most welcome to book a discovery call with me. It goes for about 15 minutes. I'll ask you a few questions about your practice situation, goals and challenges and point you in the direction of helpful resources. Click here to book.

To help you use ChatGPT and other AI for writing posts, marketing, doing your admin etc, I thought it might be helpful to share a few insights 🥰 There's also a free guide in the comments for anyone that wants one!

How to Use Prompts to Save Time & Boost Visibility This Loom demonstrates how to prompt AI to produce higher quality, more tailored marketing and client communication. It contrasts a generic prompt for a Facebook post about counseling for anxiety with a more detailed command set that specifies audience details, structure, plain language, exclusions....

How I Manifested a New Home in 11 Weeks show notes to follow