Elevating fashion and sport since 1933 🐊 Since 1933, we aspire to inspire. From the tennis courts all the way to the streets, we hybridize styles. Our elegance?
Create unconventional encounters. Weave social and sustainable initiatives. Unbound creativity. A way of life that beats to the rhytm of the city.
01/07/2026
Lacoste x Alpine capsule collection.
The co-branded collection combine sporting elegance, functionality and technical savoir-faire. Designed to accompany movement, the collection translates into the wardrobe the values shared by both Houses: performance, lightness, precision and style.
30/06/2026
Beware of the Crocodile
Alpine Lacoste A290 Rallye
From the iconic red of the Lacoste crocodile’s tongue to a bluish white inspired by Alpine landscapes, every detail reflects the dialogue between Lacoste and Alpine. The one-off model reinterprets the codes of rallye cars through a more contemporary language. Lacoste’s emblematic petit piqué fabric dresses the seats and door panels. At the rear of the cabin, a crocodile lying in wait appears to be chasing the clock, while the driver becomes a true "Crocopilot", in search of the perfect line…
Pierre Niney & Pierre Gasly for Lacoste & Alpine.
Introducing the one-off Beware of the Crocodile – Alpine Lacoste A290 Rallye.
26/06/2026
Celebrating a remarkable legacy.
Discover the exclusive capsule collection featuring Novak Djokovic.
“The Masterclass of Gardening “
Legends are remembered for what they win.
Icons are remembered for how they do it.
The 🐐 of every court.
“The Masterclass of Yoga“
Balance.
Focus.
Discipline.
The pursuit of greatness takes many forms.
The 🐐 of every court.
Directed by Max Siedentopf
18/06/2026
Last night in Biarritz.
The evening look says it all.
Biarritz uniform: stripes, sun, and a crocodile that's effortlessly chic.
Each beach day has its own rhythm.
Long swims, crossword puzzles, naps in the sun, capturing memories or walking along the shore.
What does yours look like?
Summer is all about making the most of every moment.
From beach days to seaside escapes, discover summer looks.
Lacoste by the beach.
