I teach iMA — a practical tool that helps people understand each other in real time, through observable behaviour. That is a key iMA principle. Why?
No lengthy assessments, no complicated personality profiles. Just faster trust, deeper connection, and more effective communication. I am a rabbi, educator and iMA Accredited Professional, personally trained and certified by iMA Creator, James Knight. We are living in exciting but challenging and increasingly turbulent times. With all the emphasis on the digital world, it is important not to overl
ook the most important skill of all: how to communicate and connect with people. I had to learn the hard way that “love your neighbour as you love yourself” does not mean to treat others how you would want to be treated, but rather to treat others how THEY would want to be treated. The best way to make yourself understood is to first understand how the other person will best hear your message. Asking and answering the question “What Colour Are They?” enables you to predict how they are most likely to respond best. How much easier might life have been if we had only learned this earlier and been given the skills to put this into practice! How many arguments could have been avoided? How many misunderstandings and how much heartache could have been prevented? iMA is truly transformative. iMA is a simple, colour-based language, that provides a way to observe, understand and deal with differences, enabling people to communicate and connect with others on their wavelength. I first found out about iMA from my brother Ashley. When I realised just how beneficial iMA could be to my own areas of interest and expertise, I too applied to become an Accredited iMA Practitioner. iMA has been used to help match the right people with the right roles in organisations and businesses, to aid career choice, to make schools and teachers more effective, to improve internal communication in businesses and organisations, to promote a higher standard of customer service, to resolve disputes, to facilitate civilised marital separations, and to assist people to find the perfect life partner (so as to reduce the chances of them needing a separation). As an iMA Practitioner, I am not alone. I am part of a community of experts with a wide area of expertise who are all using iMA to help themselves and to help others be, do and live better - making life easier, happier, more productive and more meaningful. Why Is It That Some People Just Drive Us Crazy? Do you have someone in your life that - let’s be honest - you find an absolute pain in the neck to be around, yet you need to interact with that person regularly? Perhaps it’s your boss. Perhaps it’s your employee. Perhaps it’s your colleague. Perhaps it’s your client - or your lawyer, accountant or financial advisor. Perhaps it’s someone who you would truly benefit from having as a client. Perhaps it's a parent or an adult child. Perhaps it's even your romantic partner. Whenever you need to interact with this person, you need to be on your absolute best behaviour to avoid saying something totally inappropriate to them. Every so often, despite your best efforts, something slips out of your mouth that you regret immediately and that just worsens your relationship with this person further. Sometimes just thinking about this person keeps you awake at night - quite literally. Have you ever thought why this might be? Did God or the Universe just place this person in your path to test your patience? Stranger still, not everyone seems to think as negatively about this person as you do. Some people actually love and respect this person greatly. Allow me to begin to answer this question for you. You have so much trouble relating to this person whilst others do not share your struggle because not everyone relates to the world and other people in the same way as you do. In fact, people relate in four different ways, each determined by a combination of two factors.
25% of the world's population typically thinks and behaves almost entirely differently from you. Why Is It That We Can Feel So Lonely, Even When We Are Surrounded By People? According to Daria Leshchenko, a successful mentor and business leader who featured in Inc. Magazine's 200 Female Founders list in 2023, we can feel lonely both when we are by ourselves and when we are surrounded by other people. She lists four quite different reasons:
• We have been judged and misunderstood;
• We hide our true selves;
• We feel insecure about ourselves;
• We refuse to give people a chance. When I read Daria Leshchenko's list of reasons, I was taken aback. Because each of the four reasons is most typically true for one of the four iMA styles! Interested in learning more? Please message me.
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