Eloise Tomkins - Money Coach & Psychologist

So many women have been taught - directly or indirectly - that wanting money makes you greedy, selfish, intimidating, less feminine, or “too much”

That being a “good woman” means being agreeable, self-sacrificing, and grateful for whatever she receives.

Those beliefs don’t just affect your income.
They shape your entire life.

I’ve seen women stay financially dependent because they believed they’d always be looked after… only to have to rebuild from scratch later in life.

I’ve seen women become the breadwinner while still feeling uncomfortable having to manage that much money.

I’ve seen women walk away from what they deserve financially because they’re terrified of conflict or being perceived as difficult.

And these patterns absolutely follow women into business.

Because you can be scaling rapidly, leading teams, negotiating big deals… while your nervous system is still carrying old conditioning around visibility, wealth, power, and receiving.

And here’s the truth:

Money isn’t the problem.

Money simply amplifies the conditioning women have been taught to survive inside of.

Which means the real work isn’t just making more money.

It’s becoming the kind of woman who can hold wealth, leadership, visibility, and success without toning herself down to do it.

Because when women finally feel safe with money… it doesn’t just change how much you make… it changes how you lead, the standards you set, the opportunities you say yes to.

And perhaps most importantly… The future their daughters believe is possible.

Because for most of history, women were never meant to have financial power.

So every woman who learns to make serious money without guilt… and want even more without apologising…

is changing history.

And THAT is why I do this work.

If you’re ready to become the woman who can actually hold the life she wants, send me a DM. I have a few 1:1 spaces open.

xx
Eloise

Would you rather earn millions or win it?

LMK below!

They don’t let other people’s discomfort regulate their income.

When a client hesitates after she names her price she feels the silence.. and doesn’t fill it with a discount.

When family asks how business is going, she notices the urge to minimise… and shares her wins.

She sees immediately when her income is being capped by someone else’s discomfort.

And she acts anyway.

Not because she doesn’t care what people think, but because she can survive being misunderstood.

That’s the difference.

You might think you could never do that.

I get it.

Money can shift the energy of a room and your nervous system doesn’t like that tension. It wants you to be liked because it thinks that’ll keep you safe.

So it slams the brakes.

The Money Brake.

The split second moment where your nervous system looks for the fastest way to keep you likable… instead of wealthy.

And until you learn to catch that moment in real time - your income will keep getting regulated back to what feels safe, not what you’re capable of.

That’s why I created The Money Brake.

Inside, we slow down that exact split second moment:
– The trigger
– The body response
– The belief that activates when money puts you in the spotlight

So you can hold eye contact, share the win out loud, and let the room adjust to your success.

If you’re ready to find your five-second pattern, comment BRAKE and I’ll send you the details.

It’s $37.

Because the woman who can tolerate being seen with money?? She’s the one who keeps it.