ESA T20 Cricket

It’s encouraging to see the ESA T20 Cricket’s vision and our work in African cricket reaching new audiences internationally.

A big thank you to Эврика Актобе for covering the story originally published by Deccan Herald and helping amplify the journey of ESA T20. 🇿🇲🇷🇼🇲🇼🏏

Original Story by Deccan Herald: https://www.deccanherald.com/sports/cricket/t20-is-making-cricket-a-global-sport-and-africa-could-be-its-next-big-untapped-market-4113204

Featured by: RIKA TV, Aktobe, Kazakhstan

https://rikatv.kz/evrika/articles/format-t20-prevrashchaet-kriket-v-globalnyy-vid-sporta.html

Special thanks to the cricket boards, our partners and well-wishers for their continued support and belief.

Vivek Ganesan | Zuber Patel | Stephen Musaale | Cricket Malawi | Rwanda Cricket Association | Zambia Cricket Union

Visit Rwanda | India in Rwanda - High Commission of India, Kigali | Embassy of Kazakhstan in India | India in Zambia (High Commission of India, Lusaka) | India in Malawi (High Commission of India, Lilongwe) | Embassy of India, Astana

Anshul Raj Garg | Apinder Raj Singh | Sanjay Garg | Waris Bawa | Kuben Pillay

Формат T20 превращает крикет в глобальный вид спорта Чему обучают собак в Актобе и почему заменить их обычной техникой пока невозможно

We are happy to see Эврика Актобе, Kazakhstan covering the ESA T20 Cricket story originally shared by Deccan Herald.

https://www.deccanherald.com/sports/cricket/t20-is-making-cricket-a-global-sport-and-africa-could-be-its-next-big-untapped-market-4113204

https://www.facebook.com/share/p/1BqbJA4wNb/

This shows that the vision is reaching beyond and gaining interest in other regions, especially around growing markets and grassroots development.

Thank you to Evrika TV (Rika Media Group) for sharing the story and helping bring ESAT20 to a wider audience. 🌍🏏

From Africa to the world — ESAT20 is just getting started.

Embassy of Kazakhstan in India | Embassy of India, Astana | Visit Rwanda | India in Zambia (High Commission of India, Lusaka) | India in Rwanda - High Commission of India, Kigali | India in Malawi (High Commission of India, Lilongwe) | Cricket Malawi | Zambia Cricket Union

Thank you from all of us -

Anshul Raj Garg Sanjay Garg Waris Bawa Apinder Raj Singh Kuben Pillay

T20 is making cricket a global sport and Africa could be its next big untapped market Not many would have imagined that the T20 format would rule the cricket conversations, both commercially and in terms of popularity when the first match was played 23 years ago. Yet, the shortest format has taken cricket beyond the traditional cricketing nations.

Cricket is becoming a truly global sport — and Africa could be its next great opportunity. 🌍🏏

T20 has fundamentally changed the way cricket can be introduced to new markets. The format is faster, more accessible and capable of attracting audiences who may never have followed traditional cricket.

Africa presents a unique opportunity.

The continent has a young and growing population, passionate sports audiences, rapidly developing cities and economies, and enormous potential for cricket to become part of the sporting and entertainment landscape.

But the opportunity is much bigger than cricket itself.

A successful cricket ecosystem can connect:

🏏 Grassroots and school cricket
🏏 Young talent and professional pathways
🏏 Local fans and international audiences
🏏 Cricket with tourism and hospitality
🏏 International visitors with African destinations
🏏 Sponsors and businesses with emerging markets
🏏 Local communities with new employment and commercial opportunitie

That is the kind of ecosystem we want to help build through ESA T20 across East and Southern Africa.

Proud to see this vision featured by Deccan Herald

Congratulations to the entire ESA T20
team, Our Co-Founders anshulrajgarg Sanjay Garg Apinder Raj Singh, Marketing Head Waris Bawa and our ESA T20 CEO Kuben Pillay on this important milestone in our journey to grow cricket across Africa. 🌍🏏

Read the full story:
https://www.deccanherald.com/sports/cricket/t20-is-making-cricket-a-global-sport-and-africa-could-be-its-next-big-untapped-market-4113204

🇲🇼 Malawi | 🇿🇲 Zambia | 🇷🇼 Rwanda

Best wishes to all three nations for the Tri-Nation Series, 11–16 August!

Wishing the players, coaching staff and respective cricket boards the very best of luck for an exciting and competitive series.

From all of us at ESAT20 & SriYentra Sports Services LLC — all the best! 🏏🌍

Anshul Raj Garg Sanjay Garg Waris Bawa Kuben Pillay Cricket Malawi Stephen Zambia Cricket Union

ESA T20 выходит на мировой уровень — теперь и в Казахстане!

Мы рады сообщить, что история East & Southern African T20 Premier League (ESA T20) и видение SriYentra Sports Services LLC по созданию новой экономики крикета в Африке были представлены изданием Evrika (RIKA, Актобе, Казахстан). Это ещё одно подтверждение того, что интерес к ESA T20 выходит далеко за пределы Африки и Индии.

Спасибо команде Evrika / RIKA за освещение этой истории!

ESA T20 goes global — now featured in Kazakhstan!

We’re proud to share that the East & Southern African T20 Premier League (ESA T20) and SriYentra Sports Services LLC‘s vision for building Africa’s next cricket economy have been featured by Evrika (RIKA MEDIA , Aktobe, Kazakhstan)—another sign that ESA T20’s story is resonating well beyond Africa and India.

A sincere thank you to Vsevolod Shchegelskiy and the Evrika / RIKA MEDIA team for covering this story, and to Financial Express (India) and Saurabh Ganguly for the original feature.

Read the full article: https://bit.ly/3RXDZps

Cricket’s next major growth story may not come from a traditional powerhouse—it could come from Africa.

It was a pleasure to share my views with Saurabh Ganguly from Financial Express on the remarkable momentum building across the continent’s cricket ecosystem.

With an estimated $18.5 million revenue base, 30+ million viewers, increasing commercial interest, and the tailwind of upcoming ICC events, Africa presents a compelling opportunity for sports investors, brands, media companies, and governing bodies looking beyond established markets.

The conversation around global cricket is evolving—from simply expanding the game to building sustainable sports economies. That will require long-term investment, strong partnerships, commercial innovation, and a clear vision for fan engagement.

Thank you to Financial Express for featuring my perspectives on this important topic.

I would love to hear your thoughts on where you see the next big opportunity in the global sports business.

🔗 https://www.financialexpress.com/sports/building-africas-next-cricket-economy-18-5-mn-revenue-30-mn-viewers-and-a-world-cup-tailwind/4309889/?ref=hometop_hp
The Financial Express.
Anshul Raj Garg Kuben Pillay Waris Bawa

🚨 BIG NEWS: Our newly designed website is now LIVE! 🚨

We’re thrilled to launch the new home of the East and Southern African T20 Premier League — 🌐 esat20.com

A huge shout-out to Waris Bawa and the entire Marketing Team for their exceptional work in bringing this to life. This is just the first step as we build towards Season 1 in Kigali soon! 🏏🔥

Explore the site, get a feel for the league, and stay tuned — because you do not want to miss the Grooving Anthem 🎶👀

A special thank-you to our host cricket boards and their leadership, whose partnership makes ESA T20 possible:
🇷🇼 Cricket Association— President Stephen Mussaale
🇿🇲 Cricket Union — President Zuber Musa Patel
🇲🇼 Malawi — President Vivek Ganesan

👉 Visit us now: https://esat20.com/



Anshul Raj Garg Sanjay Garg Apinder Raj Singh

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